Xalapa, Veracruz
A city of active, growing businesses
Xalapa is home to a thriving ecosystem of small and medium businesses — from family-run tiendas and restaurants to retail shops and service providers. It's a city where the encargado is a central figure in daily commerce.
Our program was developed here, with the real challenges of Veracruz businesses in mind. The examples, the language, and the practical exercises all reflect the day-to-day reality of managing a business in this region — and across Mexico.
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